"Design is the synthesis of form and content"
Paul Rand
(< imatge del llibre Paul Rand: Conversations with students)
"Design is thinking made visual"
Saul Bass
Entrevista a Charles
Eames
Q: What is your definition
of design?
A: A plan for arranging elements in such a way as to best accomplish a particular purpose.
A: A plan for arranging elements in such a way as to best accomplish a particular purpose.
Q: What are the boundaries
of design?
A: What are the boundaries of problems?
A: What are the boundaries of problems?
Q: Does the creation
of design admit constraint?
A: Design depends largely on constraints.
A: Design depends largely on constraints.
Q: What constraints?
A: The sum of all constraints. Here is one of the few effective keys to the design problem: the ability of the designer to recognize as many of the constraints as possible (and) his willingness and enthusiasm for working within these constraints—the constraints of price, size, strength, balance, surface, time, etc.; each problem has its own peculiar list.
Q: To whom does design address itself: to the
greatest number (the masses)? The specialists…the enlightened amateur…a
privileged social class?A: The sum of all constraints. Here is one of the few effective keys to the design problem: the ability of the designer to recognize as many of the constraints as possible (and) his willingness and enthusiasm for working within these constraints—the constraints of price, size, strength, balance, surface, time, etc.; each problem has its own peculiar list.
A: To the need.
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